Maurice Lacroix AIKON Tide Blue White Rubber 40mm Swiss Quartz Watch AI2008-BBB11-300-0

• Case Diameter: 40 mm
• Case Material: Made from ocean-bound up-cycled plastic
• Water Resistance: 10 ATM
• Dial : White with "vagues du Jura" finish and date at 3 o'clock
• Glass: Sapphire crystal with anti-reflective coating
• Movement: Quartz
• Watch Comes With Gift Pack Including: Recycled Gift Bag and Recycled 12 oz. Tumbler

The AIKON #tide shares the same attributes as other members of AIKON family, but is formed of #tide ocean-bound upcycled plastic combined with glass fibre. The resultant composite material is twice as hard as standard plastic, five times more resistant and has a carbon footprint significant less than the production of virgin PET. The bezel, case, case back, crown, end-piece and buckle on this new model are all made from this composite material. It takes 17 bottles to make one fabulous watch and its tailor made packaging, 100% made of #tide ocean material. It’s a win-win deal.